About this campaign
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Thanks to my parents, I was given the initials "RAD" and a badass built-in brand from day one. More than just personally being R.A.D., I've made it my mission to share about things I think are rad, and reading is most definitely near the top of the list.
This is a shirt for everyone who thinks reading is rad, whether it's been years since they've picked up a book or they fly through chapters a day. There's no metric to meet to be considered a "real" reader -- anyone who reads is a reader, and this design celebrates that in a fun, simple way.
Thanks for supporting this rad campaign and showing your bookish pride through these pieces!
All designs and "Reading is rad." phrasing/branding ? 2021, Rachel A. Dawson
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