This collection was created in response to a moment that reminded Jacksonville?and the country?why local journalism matters. All proceeds go to the Jacksonville Free Press.

In a national spotlight, a simple expression of humanity sparked conversation, debate, and overwhelming support for the role of the free press in our community. This collection is about encouragement, resilience, and standing with journalists who show up every day to tell our city?s stories with integrity and courage.

Each piece features the words that captured that moment and continues to resonate:

You keep your head up. You the one. You keep it going.

The Collection Includes:

Keep Your Head Up Tee

A classic, everyday tee designed to represent strength and encouragement in the face of criticism. Simple, bold, and meant to be worn often.

You The One Crew (Or hoodie)

A cozy crewneck that reflects perseverance and resolve. Made for cooler days and long conversations about truth, humanity, and community.

Keep It Going V-Neck

A flattering v-neck with a confident message?celebrating conviction, voice, and the power of showing up with heart.

All proceeds from this collection support the Jacksonville Free Press and the continued work of local journalism.

Wear it as a reminder.

Wear it as support.

Wear it because local journalism matters.